Friday, February 22, 2008
Official Apple of the 2008 Games
Before we left for our trip, I saw apples at our fruit stand that had the Chinese character "fu" on them. "Fu" is seen a lot during Chinese New Year. It means some combination of "good luck/blessing/prosperity" and people have upside-down "fu" posters hanging on their doors, in their houses, in restaurants, all over the place (upside down "fu" is said to look like a character that means "will come" so "blessings will come" is the idea). I thought the apples were a fun novelty. It looks like the character has been stamped on them. I tried to ask about the process and was told they have to do it to the apple while it's growing (I didn't follow the whole explanation). I was quite impressed with them.
Now they still have a few "Fu" apples at our fruit stand, but they also have Beijing Olympic apples! Olympics overload!!! Seriously, I don't know what China will do after the Olympics. Practically every product you buy has some sort of Olympic insignia on it. Olympic apples . . . wow. And it's not just a sticker on the apples, the fruit is grown to have the design on it.
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2 comments:
This new form of advertising should definitely be used in the US! Maybe for the upcoming election candidates?! haha
That's typical Chinese way of doing things or having a moment or participating/anticipating in a nation-wide event. I was still amazed by the energy level of the retired people singing in one of the parks I visited last summer. You could hardly find a quiet spot even in parks of Beijing.
BTW, the character on the apple is pronounced "Lu4", not "Fu2". It's one of the three things that many if not most Chinese still live for. http://en.wikipedia.org/wiki/Fu_Lu_Shou
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